PRI has launched a new customer management system ahead of this year's PRI Show, December 10-12, 2026, in Indianapolis. 

To improve how PRI engages with exhibitors and serves the industry year-round, the organization has migrated to a new customer management system powered by Salesforce. 

What That Means for PRI Exhibitors 

Before you submit your Exhibit Space Rental Application (ESRA) for the 2026 PRI Show, exhibitors must activate or create an account in our new customer relationship management (CRM) system. After this one-time action is completed, industry members will be able to: 

• Reserve exhibit space 
• Download invoices 
• Complete online payments  
• Access exhibitor resources 

All in one convenient location.  

How to Get Started 

Getting set up in the new PRI Show exhibitor platform is simple: 

• Visit exhibitor.performanceracing.com.  
   
• Returning exhibitors: 
  • Enter the email you've used to purchase a PRI Show booth before to receive a password reset link (click here). 
     
• New exhibitors or returning exhibitors using a new email:  
  • Create a new account (click here) 

Once logged in, exhibitors are ready to reserve an exhibit space.  

Note: Exhibitors must submit a signed booth agreement and deposit by May 15, 2026, to take part in the initial round of booth selection and PRI Show floor planning process.  

Having Issues Reserving Your Exhibit Space?  

If you're not receiving a password reset email or can't set up a new account, it's possible your record has more than one email address on file. In that case, our team will need to assist you with setting up your account. 

Contact the following number or email for support: 

• Call: 949-499-5413 
• Email: sales@performanceracing.com 

The PRI team will walk you through account setup, password resets or answer any questions. 

Note: updating your account does not affect exhibitors' account history or PRI Show seniority. 

Image courtesy of Shutterstock | DC Studio